The Changing Face of Networking

I keep hearing networking has changed, it’s not the same as it was in the “old” days. But has it really? Fifty years ago (before my time) it was about making contacts and developing relationships. Isn’t the relationship still the main purpose?  You might say to get the business is the main goal but to do that effectively you still should be building relationships. Those relationships help us gain referrals as well as making new friends.  Sounds pretty simple, huh? Some of the groups or methods may have changed but the concept is the same.  Our goal is to meet people (online or in person), build a relationship, exchange referrals, win the business etc. Read the rest of this entry »